Innovation in B2C company geared at exploring new distribution models and channels
How to increase market penetration and capillarity, with even more efficiency than traditional models?
Experience of our team in consumer products
Help two multinational consumer products companies evaluate a joint operations strategy in Brazil considering a holistic approach (tax benefits, governance, operational efficiency, capex avoidance, service level, etc.).
How to increase market penetration and capillarity, with even more efficiency than traditional models?
New joint operation model required different approach to capture maximum synergy due to network and scale effects.
Restructured all sales & distribution functions, encompassing infrastructure, process, technology and organizational design to achieve headquarters goal. Brazilian implementation experience became a growth template to other Latin American countries.